Mis-sold travels across India to uncover how unsuitable financial products sold by banks have caused severe losses for ordinary people, combining real victim stories with insights from leading financial experts.
We partnered with TaxBuddy on a celebrity-led campaign that blended education, entertainment and popular social formats to make tax planning and filing simpler and more relatable. The campaign helped TaxBuddy connect with a wider audience through culturally relevant and engaging content.
By combining accurate tax communication with humour, relatable situations and a recognisable celebrity face, we helped turn a complex financial service into content audiences could understand, remember and share.
Nivesh Pe Charcha is Groww AMC’s investor-education podcast, featuring financial experts who simplify mutual funds, markets, risk and personal finance. Through practical conversations and real-world insights, the series helps investors make more informed financial decisions.
Groww AMC – Catalyst
An in-person podcast series featuring mutual fund distributors, bringing their personal journeys, business lessons and on-ground industry insights to a wider audience.
1 Finance – Speaking with Stalwarts
An in-person conversation series featuring stalwarts of the BFSI industry, bringing together their experience, perspectives and insights on some of India’s most important financial topics.
A research-led series exploring key financial challenges faced by Indian consumers, from mis-selling and financial literacy to divorce and retirement planning. Each report combined original research, data and simple storytelling to make complex issues easier to understand.
A testimonial-led video campaign built around a real customer’s experience during a family medical emergency, showing how ACKO supported him through a ₹14 lakh hospital bill.
Built a strong, research-led content property for 1 Finance Magazine and Upstox
A nationwide survey of 1,655 Bank Relationship Managers that uncovered major gaps in product knowledge, financial understanding and the pressure to mis-sell financial products.
An in-depth report examining how commissions, sales targets and product incentives can encourage banks and insurers to recommend unsuitable financial products to customers.
A research report of 1,258 impacted respondents exploring the financial consequences of divorce and the importance of financial independence, documentation and long-term planning.
A study of 1,218 respondents examining how prepared people are for retirement, the gaps in their current savings and the financial decisions required to build a secure retirement corpus.
A pan-India study of 750 respondents on how insurance is bought and sold in India. It found that 63% of buyers received less than an hour of explanation.
A pan-India study on how insurance is bought and sold in India. It found that 63% of buyers received less than an hour of explanation, nearly half could not distinguish between ULIPs and endowment plans, and agents admitted to mis-selling and commission kickbacks.
An end-to-end personal branding and social media engagement focused on building a credible and consistent presence across LinkedIn and X. We manage content strategy, topic research, writing, publishing and audience engagement for both TaxBuddy and its founder, Sujit Bangar.
We created a series of fully animated short-form videos for BitSave to explain Bitcoin and crypto concepts in a simple, engaging and brand-consistent format. The videos are used across BitSave’s website and digital platforms as educational brand content.
